Homeowners look for four things before they call. Check your website yourself — can a visitor see each one without scrolling?
Same website, same design, same brand — four elements added. This is what a homeowner sees before scrolling.
Before: a small phone number — no offer, no reviews, no photos of work
After: call button, “Get a free fence estimate”, Google rating, gallery of fences before & after
I checked the first screen of 50 fence company websites in Dallas–Fort Worth for four things homeowners look for before they call.
Companies found on Google Maps in Dallas–Fort Worth · desktop, 1280×800, no scrolling · November 2026
show a phone number or a contact form
offer a free estimate or quote (another 14% — only a vague "Book now" button or menu item)
show a star rating or reviews (another 18% — only a "Reviews" link)
show photos of fences they built (another 50% — only a "Gallery" menu link)
A storm knocked a section down, the dog keeps getting out, the HOA sent a letter. The homeowner wants it fixed this week — and calls whoever looks ready to help first.
Most homeowners ask two or three fence companies for a price. A free estimate request right on the first screen puts you on that short list.
Everyone has heard about a fence crew that took a deposit and disappeared. "Quality you can trust" is on every fence site — a 4.9★ rating with 150 reviews is something only you can show.
Homeowners choose a fence with their eyes: cedar or iron, board-on-board or horizontal, stained or natural. Photos of fences you actually built sell better than any words — a stock photo proves nothing.
These don't have to look the same on every website. Each one can be done in many ways — I'll match your brand and what you already have. What matters is that a homeowner can see it without scrolling.
When a fence is down, homeowners want it fixed fast. If your number isn't visible right away, many go back to Google and call the next company.
Included: click-to-call number in the header, a sticky "Call now" button on mobile, a clear contact button in the hero.
Can look like
Homeowners compare 2–3 fence quotes before they decide. Putting the free estimate request right on the first screen makes you one of the companies they actually ask.
Included: a short request form (name, phone, address, repair or new fence), instant email/SMS alert to your team, a thank-you message.
Can look like
Homeowners have heard stories about fence crews that took a deposit and disappeared. Your rating and real reviews build trust before they scroll.
Included: live Google reviews with your star rating, updated automatically, placed above the fold.
Can look like
A fence is something everyone on the street sees. Real photos of your finished fences show the quality and the styles you build — something stock photos can't.
Included: a before/after slider and a gallery of 6–12 of your real jobs — new fences, repaired sections, gates, stained wood — optimized for fast loading and linked from the first screen.
Can look like
Most fence company websites already have two or three of these. You only pay for the ones you don't.
| Element | Price |
|---|---|
| Visible contact options | $190 |
| Free estimate offer | $290 |
| Reviews & rating | $240 |
| Completed work / before & after | $290 |
Custom-coded websites (no admin panel) +$150. Third-party subscriptions, if any, are not included. Optional care plan — $59/month: small edits, fresh project photos, review widget upkeep.
I send a mockup of your new first screen. You pay 50% only after you approve it.
You give me a separate admin account — no passwords shared.
Full backup first. No redesign, no downtime.
Nothing goes live until you say yes. Then the other 50%.
No. I work inside the website you already have. Same design, same pages — just the missing pieces added to the first screen.
Yes. You can forward my plan to your agency, or give me access with their OK — I'll make the changes without touching anything else on your site.
Phone photos from recent jobs are enough. I'll pick the best ones, crop them and optimize them so the page stays fast.
From your Google Business Profile. They update automatically — I never write or edit reviews.
You see a mockup of your new first screen before anything changes, and I adjust it until you're happy. Nothing goes live without your approval.
Send me your website. I'll reply with a free first-screen audit — what a homeowner sees, what's missing, and what it would cost to fix.
Prefer WhatsApp? Switch the last field to WhatsApp — I'll message you there.